The goal of every online shop is to stand out from the competition and generate as many sales as possible. Especially on seasonal events such as Christmas, Easter, Mother's Day, Valentine's Day, etc., there is a great willingness to buy, but greater competition can also be expected. So what do you have to do to get as much of the cake as possible? Which seasonal SEO measures are there? 

Seasonal SEO Measures Start Early 

If the season has already started, then it is already too late. The earlier you start, the better it is. How much time is needed certainly depends on the industry, the competition, the planned measures, etc. A few months before the event, the SEO optimization for the season should begin. This is because it takes a certain amount of time until all measures are implemented and good positioning in the search results is achieved. 

Step 1: Determine Search Volume 

Optimization always begins with determining the relevant keywords. What is my target group looking for? Which keywords do I want to be found with? How big is the competition? 

However, this is not about a general optimization of the existing keywords. 

Example: Online Toy Retailer 

An optimization for keywords such as "board games," "Barbie doll sticker printing" etc., is not necessary for the seasons, but all year round. When optimizing for the Christmas business, the search volume for long-tail keywords should be determined. The more specific the keywords, the lower the search volume, but the likelihood of a deal is higher because the prospect gets precisely what he was looking for.