There are more than one billion users on TikTok, and the app is available in over 150 countries. It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. 

Tapping into this diverse market offers a lucrative opportunity for brands. With the right TikTok marketing techniques, you can leverage this social network and open your brand up to an exciting market of Gen Z’ers and millennials. 

If you use TikTok just right, you can introduce your business, product brand logo design to a huge audience. In fact, according to InfluencerMarketingHub, Of course, TikTok isn’t the right platform for all types of businesses. Here's how you can determine if it's right for you. 

  • Study The Platform

The last thing you want to do is join a social media platform and look like you don’t know what you’re doing. To avoid getting shunned by users on TikTok, you need to study the platform.

By studying what type of content works on TikTok and how to interact with others on the platform, your business can fit into the culture naturally.  

TikTok is all about fun and visually appealing content. If you take a look at the TikTok trending page, you’ll find tons of silly videos set to hit songs.  

The app isn’t the place for serious sit-down sales pitches. TikTok is used primarily by people between the ages of 16 and 24, according to GlobalWebIndex, so you need to connect with them in a creative way if you want to find success on the platform.