How to Sell Products on TikTok Part Three
- Work With TikTok Influencers.
Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers (or “creators”, as they prefer to be called on TikTok) is an effective, relatively low-risk and low-investment entry point for brands into the platform. And TikTok influencers are significantly more affordable than those on other platforms, due to the relatively small number of brands who have started to tap them.
TikTok-specific influencers might not be huge yet, but they will be and you can work with them to widen your reach on the platform. Generation Z is typically opposed to anything that looks like a traditional ad. So, working with TikTok influencers can really help you make a connection with that generation of users.
To get results from TikTok influencer marketing, just make sure the influencer’s audience matches your target audience. T
o find the right influencer for your business, you can look for online tools that let you search bios on TikTok, look for mentions of other brands, the most popular languages used in an influencer audience and more, study first, then perform.
Influencers will create content dedicated to your product or services in a creative way, and will leave links to your website for the people to check them out!
- Take Advantage of TikTok Advertising
It took a while but TikTok has finally introduced ads to their platform. TikTok offers four different types of ads including:
Infeed Native Content: This type of ad is similar to Snapchat or Instagram story ads and supports multiple features like website clicks or app downloads.
Brand Takeovers: This lets brands take over TikTok for the day. They can create images, cute sticker printing, GIFs and videos with embedded links to landing pages or hashtag challenges.
Hashtag Promotions: Instead of trying to make a hashtag challenge go viral on your own, you can use promoted hashtags to get more engagement.
Branded Effect: Each new branded effect is available for 10 days, Branded Effect is a new tool with which brands invite users to use their facial expressions, gestures and postures to interact with the brand or its products. The filter has more than 20 different formats, so that brands can fully customize the experience for users.
As with any social media platform, ads can help you reach a ton of users on the platform. TikTok also offers precise targeting so you can make sure your ads are reaching the exact users that would be interested in what you have to offer.
So, does TikTok make a little more sense to you now? If your business has a younger target audience, TikTok is the perfect place to capture their attention. Use these tips to make sure you get the most out of your TikTok promotion strategy.