• Create Fun Content

Now that you know TikTok is all about fun and creativity, it’s time to create fun, creative content of your own. Creating your own content is one of the easiest and least expensive ways to promote your business on TikTok.

Plus, one of the biggest benefits of TikTok is that you don’t need to create highly-polished videos. Just pull out your smartphone and start filming.  

While wacky videos are widely popular on TikTok, don’t try to create an outrageous meme if that’s not your business’ style though.  

For example, Lush shows off their products with a fun video demonstration set to music.  

Keep it simple. A light-hearted video that shows off your products will come across more authentic than if your business tries creating a viral meme and fails.  

  • Launch A Hashtag Challenge  

Another way to promote your business on TikTok is by launching a hashtag challenge. A hashtag challenge is when you encourage TikTok users to create or recreate content and add your branded hashtag to it.

You might think that a hashtag challenge is for big brands that everyone already knows, but no! It also works for small businesses as well! 

For example, as stated in this Mobile Marketer article, Chipotle’s #GuacDance campaign was TikTok's highest-performing branded challenge in the U.S.

The promotion resulted in Chipotle's biggest guacamole day ever, with more than 800,000 sides of the condiment served. 

Similar to platforms like Instagram, hashtags also play a significant role on TikTok. They are the primary way how users share and find content, but also how communities are built. 

Through hashtags, content creators spot emerging trends and figure out which niches are dominating the platform. 

Along with brand takeovers and feed ads, hashtag challenges are one of the major ways how brands can do advertising on TikTok. However, hashtag challenges are unique to TikTok, as similar advertising opportunities don’t exist for other platforms.

The general idea of hashtag challenges is that users create videos that benefit your brands’ reputation and awareness. 

It’s about user-generated content, it will not be seen as an advertisement and people will enjoy watching it! 

Those challenges have a vast potential of going viral across the platform. 

In short, hashtags play a major role on TikTok, and hashtag challenges drive the most user engagement across the whole platform. In order to make people do the challenge, why not offer them a prize for each one who makes it? It is a good idea to ignite the fire!