SEO has become an indispensable part of online marketing even for B2B companies. However, SEO in the B2B area differs in some points from SEO for B2C. The differences in the identification of search intentions and the provision of suitable content are particularly striking. In this guide, we describe the essential stages of B2B SEO in more detail. 

What is the Difference Between B2B SEO And B2C SEO? 

  • In B2B, the keywords usually have significantly less search volume 
  • The competition is higher in B2C 
  • More shops at B2C 
  • B2B usually requires unique content 

However, SEO is a critical channel for B2B online marketing and should be firmly anchored in every marketing strategy. 

B2B SEO Basics 

The Primary Technical Framework Conditions for SEO B2B Are Identical to SEO for B2C: 

  • current CMS and server versions 
  • current PHP version 
  • active encryption (SSL) 
  • mobile optimization 
  • lower page speed 
  • Clean OnPage optimization 
  • Backlinks 
  • Keyword research and keyword mapping 
  • Good content, no excellent content (please no SEO texts) 
  • The following applies to the design of the website: 
  • A straightforward and clearly named menu navigation makes navigation easier for users. 
  • A clean, well-structured internal link leads you through different content and service offers right through to the actual product. 
  • Live chat and support offer for potential customers are rated positively by the search engines. After all, they lead to more extended stays on the homepage and constant interactions. 

Each page should have an individual title tag and meta description and be optimized for a carefully selected main keyword. Different types of content such as video, graphics, cool logo design, images, and well-structured texts also do not harm a basis for general search engine optimization. 

Everything taken together is ultimately evaluated by search engines such as Google. Up-to-date, secure, and well-structured websites will, on average, rank better than outdated competing websites. 

And why? Because relevance and security are strong signals for good search engine rankings - and therefore, for SEO.