SEO For Lawyers: Get More Clients With Smart Optimization Part Two
#2 Keyword Research
Almost 90 percent of Internet users use Google for their searches. Three-quarters of them only look at the first page of the search results. Your goal should therefore be to rank in the top 10 as a law firm.
You can find tons of SEO tools on the internet. In addition to paid ones such as Google Keyword Planner or Semrush, free ones such as Ubersuggest also provide a good overview of search volume, competition, and click price.
Many keyword tools also suggest alternatives. It can be worthwhile to use niche keywords. "Divorce Lawyer Portland" is possibly less competitive than "Divorce Lawyer Oregon."
Once you've found your keywords, you're probably wondering how often they should appear in the text.
There is no general answer. Various myths about keyword density circulate and communicate an optimal percentage density of 2 to 7 percent. However, it should be mentioned that the natural use of the keywords in the text is much more important than the actual keyword density.
# 3 Local SEO: Local Authority for Your Law Firm
If you are looking for a lawyer, do so in your area. For example, he googles for terms like "Lawyer Family Portland," "Lawyer Oregon," or simply "Lawyer Traffic Law in my area."
Because of this, Google needs to know where your law firm is. For a local assignment, the search engine's crawler searches for geotags in the header. A location code informs him of the position. Geotagging your banner printing images is another helpful tool for getting localized.
Local SEO is not limited to technical parameters, however. Your location is ideally part of your primary keyword. Therefore, mention where you are often in the text. (e.g., "Our law firm in Portland has been offering ..." since 2006).