SEO Myths that People Think It's True Part Two
#3 SEO Determines the Ranking!
Perfectly optimized websites land in first place on Google. Correct?
Strictly speaking, it's about the traffic achieved with the first one to three ranks among the organic search results.
Google users tend to click only a few search results. Most of the time, they focus on the first suggestions on the first page of search engine results. Logically, these pages then receive significantly more clicks and, with appropriately well-prepared content, are linked, shared, or otherwise recommended significantly more often.
If the SEO measures like title and meta tags do not match the page's actual content, the page quickly loses relevance due to the click behavior of the website visitors.
For example: If you click on a website for flower sticker printing according to the link description and are only offered books on the website, you will leave it again in a flash. If this happens very often, it is also noticeable in the ranking.
SEO provides the help to reach more people on the first pages of the search engines - their click behavior, in turn, determines whether this placement can be maintained in the long term.
#4 Only Fresh Content Contributes to the Ranking!
Old content does not rank well, correct? Nope!
There is some long-running content that is consistently ranking well. This content is considered an exception, a rarity. For everyone else, “freshness,” i.e., novelty, seems to be weighted higher.
Older content also ranks very well when it is republished with a new timestamp. Even better:
- Revise content
- Add media (images, graphics, videos, or soundtracks)
- Check link structure and, if necessary, renew or add to
On the one hand, older content becomes fresh content, and on the other, the revision signal is a good sign for Google. Has the article become obsolete? Then maybe you can do without it altogether, and you can go to the virtual wastebasket.