Best Practices to Set Labels for Luxury Products Part One
The trademark of luxury products is its timelessness or the ability to withstand the test of time. Fine wine is aged for years, the luxury watch is engineered to keep on ticking for generations, high fashion products are designed so that they can live on for decades.
For a luxury product to live on for a long time, its labels should also last long. However, several factors can cause labels to crack, peel, and even lose their colour over time. Long exposure to heat and moisture can wear and tear labels, light can fade certain inks, and some materials are prone to tear.
To avoid those situations, you need to communicate well about the specification of your product to your Singapore printing service partner. You also have to specify what kind of environment are your products exposed to find the most suitable materials, adhesives, and inks for your labels. For example, is your wine bottle typically encounters in a damp cellar or is it best stored in a cold storage room? The insight that you give to your printing partner will work in your Favor.
Here are some best practices to set labels for your luxury products:
1. Opt for Sustainability
As society has progressed to be environmentally aware, sustainability has become an important issue especially in the circle of people with socioeconomic privilege. This progress also applies to product labels. Some ways you can do to make sure that your product labels support your brand’s sustainability goals:
- Choose sustainable components such as FSC-certified (Forest Stewardship Council) components, biodegradable materials, and water-based inks.
- Take a minimalist approach to your labels to conserve more resources.
- Make your labels removable so the packaging or the container can be reused.
- Use your label to inform buyers about the product’s recycling process and alike.
