Best Practices to Set Labels for Luxury Products Part Two

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  • Best Practices to Set Labels for Luxury Products Part Two

2. Choose Luxurious Materials 

Some materials just scream luxury. If you use a standard film material, it won’t be able to represent your luxury products well. There are countless luxurious materials you can choose from, ranging from wooden materials, pearlescent papers, to metalized substrates. The best material is the one that ties into your brand vision.   

Some label materials you can choose for your product: 

  • Wooden material can be used for your “natural” product to show your customers your product’s origin. 
  • Pearlescent paper for cosmetic products to evoke a glamourous aura. 
  • Natural kraft paper to give your wine product a rustic feel, and many more.  

The most important thing is to ask your printing partners for a catalogue of materials they provide and choose what you think would suit your brand the best. You also need to communicate what kind of adhesive you are looking for, is it removable or permanent? Is it only for indoor use or outdoor-friendly? 

3. Technique Matters 

So, you have chosen your label material. Now it’s time for you to choose the right finishes to elevate the whole look of your labels. The right finishes can convey your product’s luxury.  

Some of the popular finishes for luxury products include: 

  • Metallic foil. Nothing proves elegancy better than metallic foil that includes gold, silver, and platinum. You can use metal foil, metallic ink, and even actual metal pieces to give your product a metallic appearance. 
  • Embossing. Embossing added ‘depth’ to your label and elevates your design to another level. These finishes can be used to showcase the awards your product has received or even used to stamp Braille text that proves your commitment to inclusivity. 
  • Pattern varnish and spot varnish. Pattern varnish can add dimensions to your labels while glossy spot varnish can create focus on a certain area of your label. 
  • And many more. Not every printing partner offers the same service for finishes, so make sure you communicate your need well with your label sticker printing partner.