7 Things to Include in a Brand Guideline


Can you guess what is something that is most important when it comes to branding? Yes, it is brand guidelines. Without a brand guideline, your branding effort will not have a clear foundation. In the end, it will be difficult to achieve success.


Brand guidelines or brand identity guidelines must first be established before starting on other strategies.


If it is your first time making a brand guideline for branding in Singapore, there is no need to worry. This article will let you know what are the things that need to be included in it.


Well, let's just start off right away.


1. Logo Design

Logo design is something that many people mistake for the only part of branding. In fact, logo design is just one thing that needs to be in a brand guideline, a part of branding itself.


Creating a logo design and including it in your brand guidelines is the first step that you must do. The design should be in full colour and explained for everyone to understand. If you are not sure about how to make a great design, you can always brainstorm it with professional designers.


2. Logo Variations

The logo that you already have in the first step should have several variations. After all, you will need these for the number of marketing channels you are branding in. The several versions to consider include a version without text, without the logo mark, as well as a vertical version. Usually, even big brands do this. They have a full and reduced version of the logo in their packaging or other mediums.


3. Reversed and Single Colour Logo Design

This is also a part of logo design variation. But instead of the shape, you will focus on the colour for this part. Surely, your logo has a primary colour palette that will be seen the most by people. But you also need to have it in reverse or with a different background colour. You should also consider designing it in a single colour, such as black. This is to ensure a good logo imprint even on black and white documents that can only use a single colour. This can also fit more formats.


4. Brand Typography

Typography matters a lot in branding because it can show people what kind of brand you are. Include the font that you will use with the logo, in headlines, sub-headlines, as well as paragraphs.


5. Brand Colours

Brand colours are essential for various uses. Think about the primary brand colours, secondary brand colours, RGB colours, as well as CMYK colours. RGB colours are for the web, while CMYK colours are for printing.


6. Brand Stationery

Brand stationery should also be included in your brand guidelines because it must be consistent with all the branding assets that you have planned before. Brand stationery includes name cards and letterhead, at the very least.


7. Social Media Assets

In this digital era, you must definitely consider the social media aspects for branding. That is why social media assets should be in the guidelines as well. You need to decide how do you want your avatars to be, what kind of header image you want to use, as well as the kind of content to publish.