Should You Relaunch An Old Brand Part One

Sometimes, It just doesn't fit anymore. The logo design looks outdated. The customer approach is no longer up-to-date.  

Maybe there have been negative impulses in connection with the brand, sometimes even a shit storm on the internet. In short: it feels like it is time to dare a new start, a relaunch of the brand.  

However, it should be clear to every business person that, as sensible and promising as this new start can be, it is always a mammoth task, and not just in terms of marketing. Here, you will understand when to relaunch the brand and what kind of reason you should have before doing so. 

There Has To Be A Really Good Reason 

Every entrepreneur should know the maxim "Never change a winning team," never change a winning team. This phrase applies to a great many things between people and work processes in a business environment. In the area of a relaunch. However, it has a hefty weight. 

To do this, you always have to keep in mind what a colossal intervention a brand relaunch is. After that, a lot, maybe even everything, will be different.  

Work processes have changed, communication - the entire “look and feel” of the brand has changed for the customer and the company and its employees.  

That may sound like an exaggeration, but I know that a brand relaunch can be comprehensive from my own experience.  

If you consider the amount of effort a good relaunch requires, it goes without saying that you should only choose this option if there is a highly valid reason for it.