A FAQ Page  

Before making a purchase, a customer asks himself many questions. If he does not get the answers, he risks changing the store. A FAQ page must therefore answer the most frequently asked questions, in particular about delivery (deadlines and shipping costs), payment methods, return conditions, origin of items, etc.  

Also consider answering “practical” questions, especially if your products are complex. These may concern the life of the product, instructions for use, maintenance, etc.  

Thanks to these answers, visitors feel more valued, which strengthens their confidence.  

The Satisfaction Statistics  

Displaying statistics on your product does wonders! You can highlight the percentage of satisfied users, whether for a specific product or your entire e-commerce store. For example: «90% of customers are satisfied with our products» or «85% of customers are satisfied with our customer service».  

Alternatively, you can view the number of customers who regularly use your offers. For example: “1,000 users have already adopted this product, what about you?”  

In any case, these reinsurance elements tend to induce conversion! 

The Labels of Trust  

A trusted label on an e-commerce store is a third-party badge indicating that the site is legitimate. First trusted label: SSL (Secure Sockets Layer) certificates! They show that there is a secure connection between the browser and the web server, which provides protection against the misuse of visitors' data.  

In addition to the SSL certificate, do not hesitate to display ISO certifications, value labels (organic, vegan, cruelty free, etc.), online notification platform badges (TrustPilot, TripAdvisor, Verified Reviews, etc.) or sticker printing lable.