6 Marketing Tools You Must Not Dismiss


To be able to successfully execute marketing campaigns, it is important to use the right tools. These tools do not only enhance your chance for success but also make it easier for you on your daily tasks related to marketing. So, here are some of the important tools that you should use.


1. Customer relationship management tools

Customer relationship management tools are used to manage relationships with customers, but also help you to work better with the sales team.

After all, CRM tools can give you a place to deliver the leads that are generated from your marketing campaign to the sales team. There are many different services that offer CRM tools, such as Zoho CRM, Zendesk, Hubspot, and Pipedrive.


2. Online advertising tools

Digital marketing is usually one of the main focuses of modern marketing strategies. That is why online advertising tools are important to manage the advertisements your business uses to promote, such as PPC and advertisements on social media.


3. Social media tools

Social media is undoubtedly one of the most popularly used marketing channels. To know the success of the campaign using social media, you surely need to measure the numbers and metrics that are relevant to the campaign. You should also be able to schedule posts to be able to keep up the consistency of your brand presence on the internet.


4. SEO tools

When it comes to SEO, there are many tools that you can use depending on what kind of SEO strategy that you are going to do. Usually, you will need keyword research tools like Ahrefs, SEMrush, Moz, and so on. Keyword research tools help you to find the best keywords for your content in hopes to get as much traffic as possible to your website.


5. Lead generation tools

Once you have managed to entice people to visit your website, the thing that you should do as a part of marketing in Singapore is lead generation. Lead generation involves converting website visitors from unknown to contacts with email addresses. The email addresses you get from lead generation will be able to be used for email marketing and other lead nurturing processes.


6. Lead nurturing and email marketing tools

As mentioned before, the contacts that you get from your website traffic should be converted into contacts and nurtured through many ways, such as email marketing. This is to pull them in further through your funnel and eventually make them complete a purchase. You can use MailChimp, ActiveCampaign, AWeber, and other automation tools for your newsletters and promotions.

These tools do not only make it easier for you to send out emails but also provide the metrics and statistics of your email marketing campaign. These insights are important for you to improve your strategy in the future.


There are still more tools that can be used to help you with your marketing efforts. But these are most likely the basics these days, which all marketers should have. Which one have you used and which one you have not? Make sure to learn everything so that you can become a better marketer.