6 Types of Branding Everyone Should Know About


You must have heard about branding and how great as well as important it is. However, did you know that there is more than one type of branding? In this article, we will go through the types of branding that you need to know.


1. Product Branding

Product branding is probably the one that you are familiar with the most. Common branding is what you usually see on products. It is mostly signified by the logo that differentiates it from other products in the market.


2. Personal Branding

This one is different from the branding you had in mind, isn't it? Apparently, branding can also benefit us as a person. This is especially important for professionals, especially people like politicians, celebrities, and other public figures. Branding makes a certain kind of image that people perceive. This is done to maintain a good image in the public. That way, people are convinced and become trusting with that person. For example, you can benefit from personal branding for finding a job. If you build a certain image that you are a capable person, for instance on LinkedIn, recruiters are more likely to be interested in hiring you than people who don't have a clear personal branding there.


3. Corporate Branding

Businesses always need a good reputation to gain trust from the customers, business partners, and its stakeholders as well as shareholders. Corporate branding includes building a good impression of the organization's services, products, company culture, and social responsibility. That is why public relations for companies are very important to ensure that nothing goes wrong.


4. Geographical Branding

Geographical branding is used by-products or services that are specific to a certain region, for example for tourism. Branding of the area is important to invite people to come. The part of branding usually includes the cuisine, main attractions, and other hot spots for tourists.


5. Co-branding

Co-branding is a strategy between two or more companies. This is basically a partnership between the involved parties to increase brand awareness and gaining more profits. It is also beneficial when business plans to enter a new market.


6. Retail Branding

Retail branding is used by retail businesses to increase the interest of people to make a purchase. In the end, the aim is extra profit and winning the market as well as competition. This branding tends to involve a huge sum of money and used by industry giants. They try to make a unique brand image that is convincing to the customers and attempt to win over their competition. Since this is a big project, retail branding needs thorough planning for its strategy to ensure effectiveness and success.


That is all for the six types of branding that you must know. Which ones were you familiar with? Do you think one might be applicable for the business you have or even for yourself like personal branding?


Whatever your answer is, remember that branding is always needed and you cannot brush off its importance. Start planning for branding today, and grow your business exponentially.