6 Types of Niche Branding That Everyone Should Pay Attention To: Part 1

6 Types of Niche Branding That Everyone Should Pay Attention To: Part 1

There are different types of branding out there, but do you know about these niche branding types that yes, actually exist in real life. Let us jump straight into the examples for niche branding!

1. Service branding

Similar to product branding, but service branding involves adding perceived value to the services as well. It is quite hard in some ways than developing a product branding because the offering itself is more abstract in nature. It is useful in areas such as professional services because it enables the marketers to avoid competing for skills that are hard to prove and often revolves around a price argument by connecting their brand with the emotions of the customer.

2. Investor branding

Normally this type of branding is applied to publicly listed brands and to investor relations functions. It positions the listed entity as an investment and as a performance stock, blending financials and strategy with aspects such as values, purpose, proposition. Because a strong investor brand delivers share price resilience and an informed understanding of the value in the market.

3. Public branding

Or more knowingly as government branding, many would argue that you cannot brand something that does not have consumer choice and a competitive model attached to it in its overall nature. However, it is not to say that you cannot use the teachings and methodologies of brand strategy to add to the stakeholders’ understanding and trust of government entities in the industry. This type of branding in Singapore is used by the government to paint a good image for the government both for its citizen and for foreigners.