6 Types of Niche Branding That Everyone Should Pay Attention To: Part 2

6 Types of Niche Branding That Everyone Should Pay Attention To: Part 2

4. Ethical branding

It is basically how a brand work, specifically the practices they use and the commitments they demonstrate in areas such as equal pay, fulfilling CSR, worker safety, and many more. Does it question whether a brand is ethical or not? It also indicates the quality marques that consumers look for in terms and attributes of reassurance that the brands they choose are responsible. Classic examples is “The Body Shop”, which has been heavily defined by its vegetarian and anti-animal cruelty stand.

5. Global branding

Global brands are easily recognized and widely known all over the world. They embody household names and their business model is based on the aspects of availability, familiarity, and stability. The most well-known one is how more people recognised the golden arches of McDonald’s.

6. Luxury branding

Prestige and luxury brands that deliver social status and endorsement to the consumer are quite well-known among the specific segment of society. Luxury brands must overcome the fine line between exclusivity and reality in the nature of their product, they do this through the factors of quality, association, and story. These brands have perfected the delivery of their aspiration and image to their customers, yet they remain vulnerable to shifts in perception and consumer confidence and they are under increasing pressure from “economical luxury” and more eco-friendly brands available to the customers. For example, Louis Vuitton Singapore could promote their Mahjong sets to the Singaporean upper class, this type of branding in Singapore is also prevalent in orchard road or sometimes in Sentosa island.