Small Business Branding: What Color Says About Your Business Part One

Building a brand is not only making a nice-looking logo design and calling it a day, branding might be the most complex work of an organization. It is important to think about every single aspect of the business, from the mission statement to the packaging or a new looking website. 

In this case, we will be talking about how the colors play a very important role in the branding building zone. 

Choosing The Right Brand Color That Reflects The Right Personality And Actions Can Impact Your Small Business 

Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new startup, understanding the impact of color on consumer behavior will help your brand become a success. 

Research shows that up to 85% of consumers believe color is the biggest motivator when choosing a particular product, while 92% acknowledge visual appearance as the most persuasive marketing factor overall. 

Good thing there’s a method to the color madness, so in this article, we’re going to help you decide how to choose the right colors for your brand.