Small Business Branding: What Color Says About Your Business Part Two

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Why Brand Colors Are Important 

They say first impressions count. This is especially true when it comes to your brand since your brand color is likely to be the first thing customers see. Colors elicit emotions and feelings, plus they convey certain information.

This enables customers to form an initial impression without even knowing what your product is about. Put simply, colourful logo design are powerful in helping customers decide whether or not they want to engage. 

Every color elicits a different response from humans. Colors can be divided into two main categories: warm and cool. Warm colors tend to be associated with energy, while cool colors are linked with calmness and security.

But how do each of the following colors affect us and what does that mean for your brand? Here’s an overview of what differentiates each color and how your brand can pick the right mix of them. 

Red: Red evokes a passionate and visceral response. It is a color that increases your heart rate, makes your breath faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can also be provocative and excitable. 

Purple: Purple is a sophisticated yet mysterious color. It tends to be used with higher-end products due to its association with royalty and elegance. Purple’s mysterious element is also linked with spirituality, and it can bring a magical element to your branding. 

Blue: Blue is the most popular color choice for the top brands. It is thought to put people at ease, as it reminds them of the sky and the ocean. Blue is also associated with trust, security, and confidence which make a great combination for the brands that want these elements in their message. 

Green: Green is a color that is synonymous with calmness, safety, and freshness. Its various shades can create a unique brand identity for your company. Green tends to be associated with health along with the feelings of peace and serenity.