Snail Mail or Email? Which One is More Effective These Days? Part 1

Snail Mail or Email? Which One is More Effective These Days? Part 1

Many think that snail mail or normal mail is long dead, some might say that no one is checking on them, wasteful and expensive, therefore some migrated to email for their marketing strategy. However, as time goes by, companies are starting to abuse the email system and starts sending out a ridiculous amount of email to their customers, which eventually lead them to unsubscribe from their emailing list, so which one is more effective for your business to choose, email or traditional mailing system? In this article, we will give some information comparing the two. Hopefully, by the end of this article, you can make a decision on which type of mailing system is best for your business marketing model.

As the digital industry grows the direct mail vs email debate takes a turn and the decline of email marketing as we know becomes apparent. Based on research done in the UK, 70 per cent of people felt they are receiving too many emails, around 57 per cent of abandoned emails are caused by too many marketing emails. The average lifespan of an email is now only just for 2 seconds and brand recall directly after seeing a digital ad is just 44 per cent, compared to direct mail which has a brand recall of 75 per cent.

If you are looking for marketing assistance in Singapore, you can find it online and it will bring you straight to one of the local marketing company in Singapore, you could also send them an email or whatsapp them.