Using Social Media in Business to Increase Employee's Productivity
How social media addiction affects productivity in a business setting first requires considering what social networking is and how much it impacts productivity in the first place. Social media sites and applications are used by millions of people worldwide. They include Facebook, MySpace, LinkedIn, and Twitter, among others. All of these websites and applications can provide a tremendous amount of information and are generally available to anyone with internet access.
Social networking can be beneficial to everyone involved. Employees who regularly frequent these websites are less likely to spend additional time at the office when they could be using that time to be interacting with their friends and family or even do some form of recreational pursuit.
The same holds true for employers. They can save a substantial amount of money by not having to provide childcare expenses for an employee's child or children if the employee is not available to work on a regular basis. All of this cuts down on overhead and allows employers to pay employees more money per dollar compared to hiring someone else to work the hours necessary to meet production goals and meet customer demands.
With so many positive aspects of the social media community, it is not a wonder that this would negatively impact productivity. However, this negative impact does not have to be the entire story. In fact, there are numerous ways for an employer to use their time wisely when it comes to the social media community.
When a person regularly goes online, they may begin to interact with co-workers and others in the industry in a more informal setting. This informal interaction can lead to employee communication skills that help boost productivity even further. An employee will feel more comfortable communicating with co-workers because of their increased ability to speak with others in the same language. It can also give the employee a chance to see things from other people's point of view, which can only improve communication within the company.
If an employee can communicate more effectively with co-workers, they will also be able to participate in social networking more productively. The more that an employee engages in the social media community, the more likely they will feel a sense of belonging and a desire to belong. This can lead to a significant increase in productivity because it creates a sense of being part of something that everyone is a part of. This again helps to create a feeling of community within an organization.
This sense of community can lead to an employee taking their job seriously. Social networking allows an employee to form bonds with co-workers, which leads to a more serious effort on the part of the employee in terms of work quality. The employee will take their job seriously because they feel connected to those within their network. This does not only lead to more work being produced but also to more production being done in a timely manner.
When considering how social media affects productivity within an organization, the most important thing to remember is that a company must first set itself up to become successful. This means that the company must develop the right culture and mindset to allow for the growth and success of the social networking community. A company that is unwilling to do this will quickly find that competitors have already jumped on the social networking bandwagon and are better organized and perform at a higher level than the business before it.
Therefore, before any company decides to use social networking to increase productivity, it must determine what its goals are and how badly it wants to be considered a competitive business.
It is also important to remember that many employees view social networking as nothing more than entertainment. Therefore, if a business truly wants to benefit from social media productivity, it must make sure that all employees feel like they are actually part of a company. This can be accomplished through fun team-building exercises and by providing incentives for employees to participate. By allowing employees to feel a sense of involvement within a business and its work community, a company will find that it has a much higher chance of attracting and keeping the very best employees.
These employees are likely to be the most productive on the job because they feel a true sense of involvement and engagement.