When it comes to social media, graphic design gives spotlight to your brand in a way that texts couldn’t do. It has been scientifically proven that human is visual being who is attracted to visually pleasing stuff, and that includes graphic-based information. Yes, text is a powerful media to move and to influence people but it would be even more powerful when you incorporate them into your design. 

However, creating an influential graphic design is not as easy as it may sound. You need to understand not only the theory of design but also the psychology of human behaviours and what will catch their generally short-spanned attention. Many designs graphic ended up being ignored even if you invest so much time into it.  

But rest assured as we will dive deep into what makes social media graphic work for general audience. 

1. Determine Your Goal 

First and foremost, just like any other form of marketing and promotion, you have to determine your goal. So, ask yourself what is the purpose of your social media account? Is it only to share certain knowledge or to actually drive sales? What kind of content do you want to create for your audience and what is the outcome that you expect you will get by creating a social media account? You also need to know your target audience so you can create more specific contents that cater to your audience. If you can answer these questions quickly, then you are ready to activate your account. These questions are important as it will help you to envision your branding and how you will tell your message visually. You don’t have to have too many goals, one goal is enough to navigate your social media account. 

2. Have Your Own Colour Scheme 

Colour is undoubtedly one of the most important aspect in design graphic. Each colour has their own characteristic that helps you to create an atmosphere and even invoke a memory. Every company has their own distinct colour scheme. This colour scheme will help audience to immediately associate any visual element that they see with your brand. Pick colour scheme that you feel can represent your brand the best and use them throughout your posts. Remember to pick colours that have good contrast as it will provide balance to your posts. Also, always use RGB colours rather than CMYK colour as they are more versatile and is the best for digital content.