5 Steps to Make a Profitable E-Commerce Part Two

Create Social Experiences 

As mentioned earlier, social media is an important key in increasing the amount of traffic on the website. To make the most of it, you have to create a fun social experience for your customers.

The trick is to include links to old and new products on your company's various social media platforms. However, don't just include a link, also provide an interesting introduction that can lure them to open the link you provided. 

In addition, make sure that every page on your website has a feature for visitors to share. Also provide a special place to leave comments, like buttons, or other features that can trigger engagement.

If you want to take it a step further, you can use product endorsements from organisations that have a good reputation or take advantage of reviews from satisfied customers with your products. 

Collect Customer Information 

Privacy is one of the issues that customers have. On the other hand, you need certain information for the company's marketing purposes.

Make it clear from the start what information you want to get from them, but try to make sure the nature of the information doesn't interfere too much with their privacy. The more personal information you ask for, the less likely it is for customers to give it to you. 

Simply by asking for your name and e-mail address, you can collect leads. Personal information from customers does play an important role in your company's marketing interests, but if done incorrectly, it can damage the customer experience of your e-commerce website. 

Keep in mind that building a profitable e-commerce website in Singapore is not something you can do overnight. Making it may only take a few hours, but it can take months to get the results that match your goals. What's more, you'll also have to do various experiments to test the most appropriate strategy. Great things take time.