Succeeding Your Business Card In 5 Points Part Two
3- Make Sure to Comply with the Graphic Charter
The business card is above all a visual communication medium. It helps to convey information, but also a brand image. As with all the printed tools of a company, it is important to follow the graphic charter transmitted by your customers.
Indeed, this will allow the card recipient to immediately identify your client's business and remember it. If the latter receives a business card in the colours of the company, he can easily identify it when he sees another printed tool such as a poster for example.
The visual of the business card is very important, and it is just as important to follow the graphic thread.
4- Choose Elements Related to the Activity of the Company
A business card is the mirror of your customer's activity. That’s why it is important to correctly reflect your professional activity.
The graphic elements of the business card, whether icons or colours, must be in perfect harmony with the main activity of your client or his company.
To give you an example, if you offer a creation for a florist, you will have to find a representation of nature.
In addition to the colours of the business card, it is important to choose the graphic elements to be inserted (pictograms, illustrations, etc.).
These elements will bring a touch of originality, but will above all make it possible to be coherent and to clearly identify the activity presented on the map.
5- Use Adapted Fonts
On a business card, it is important to prioritize information. Remember that this is a small format, so it is important to make this medium readable by placing the information appropriately. For fonts, it is best not to use more than two different ones.
Using more than two fonts on the business card will interfere with the reading of the business card and make it look too “loaded”.
The hierarchy of information, precisely, goes by the fonts used but also by the size of the latter. For an enjoyable read, you should advise your prospects to choose a size between 12 - 8 points.
They can of course use larger for the professional logo design or the name of the company, but this size range remains ideal for inserting all information on the business card.
