What To Do Before Rebranding: 4 Steps That Will Make A Successful Rebranding Part Two

Research The Market To Evaluate If Your Company Is Still Relevant 

Continuing to do what you’ve always done means you’ll fall behind. And probably your company will go to where all the forgotten brands go. 

Take Kodak. They were a major player in photography for decades, when digital photography boomed, Kodak kept doing what they always did. Their business floundered and people forgot about them. Now, look at Fujifilm, one of Kodak’s biggest competitors.

They did the opposite and looked for ways to apply their expertise in film to the technology of the new millennium instead. Their company is still going strong. 

The same goes for research. If you’re doing the same old types of market research, speaking to the same old people, and doing the same old tired surveys, then you're already behind. 

A good market research, done right, will solve issues and challenges in your business. To have a focus group with existing clients and with potential clients is a great idea to know if your brand really needs a rebranding 

Brainstorm Ideas 

Going hand in hand with planning ahead, brainstorming is a huge part of any rebrand. Make sure to keep the values of your business at the forefront of your plans. 

Brainstorm ways to make your business stand out among the competition. Whether that’s changing up your color scheme, adding a fresh new logo design, or even changing your business’s name, make sure you’re representing your core values no matter what.  

Rebranding can be a huge undertaking, but also marks a fresh, exciting phase in the life of your business. Done right, it will excite and re-engage your customers or leave you in a strong position to attract a new audience.