Ten Tips to Get More Customers with Business Cards Part Two

#5 Easily Legible Despite All Creativity 

If the business card stands out from 1,000 others, that's good, but if the text on it is then illegible, the effort was in vain. So don't use too small text and legible font. 

#6 Show Only the Most Critical Information 

The business card must not be overloaded. You should only include the most critical information, i.e., name, company, telephone number, email address, Internet address, and a sentence about the services or products. 

#7 Using the Back 

The back of a business card is often left blank, which is a wasted opportunity. Exciting things like the logo, a slogan, a current offer, a coupon, or, for example, a mysterious URL could be incorporated there. In the case of time-limited offers, these should, of course, not be applied during printing, but manually there later. 

#8 Proofreading 

Nothing is worse than when a super creative and excellent business card has a typo in its name or a spinner in the phone number. Here, you have to be very tidy and let someone else look over it again. 

#9 If The Year Change, Create New Business Cards 

If your contact details change, you should resist the temptation to still hand out the old business cards ("The phone number and Internet address are still correct!"), Because there are still a lot of them. However, business cards are cheap, so make new ones for fresh look. 

#10 Do You Always Have Business Cards With You? 

It should have happened several times that someone has invested a lot of time in their own business card printing, only to then have none with them at the crucial moment. Put some in the car, in your work bag, and put some in your suit. It can always happen that you need them.