The Basics of Typography Part Two
Grasp The Fundamentals of Typography
As typography is vital to a designer's overall layout, it's critical to master the fundamentals of typography before choosing actual fonts. As with many other design elements, it's best to select standard fonts first, in both system and application, and then experiment with different fonts.
This helps with the fundamentals of typography (e.g., using a consistent size for text, using specific repeat fonts, etc. ) but can help in other areas, as well.
Most often, when designing a website or ad, the typography is left up to the designer to achieve the best results. However, sometimes there are typography details that can't be gotten rid of, such as small caps. Some designers have created specialized software for handling small caps to give a professional touch to small caps. However, even with this feature, typography can still be tricky, so it's essential to be sure you understand the basics, including kerning.
Kerning is the process of dividing a typeface's spaces along thin or wide lines and is especially important on business cards and letterheads where a separate kerning bar for each line is needed.
By knowing the basics of learning, you'll be able to create a professional-looking set of business card that'll stand out from the rest and catch the attention of your audience.