Things to Consider For A Brand Relaunch Part Two

Taking Away Business Partners 

Hardly any company stands on its own. There are friendly companies, partners, and other collaborations. Ideally, these should not just be taught in advance but should also be included in the relaunch processes.  

This not only for generating ideas and avoiding conflicts - although that is also an important criterion. Instead, so that they get clear instructions and know what to expect.  

Ideally, the competition should be surprised by a brand relaunch not to take quick countermeasures. But partners and the companies involved should have enough time and transparency to ensure the smoothest possible transition. 

Why Not With The Customers? 

Anyone preparing a relaunch will, of course, not be able to avoid finding out whether this measure is necessary and how it can work from both existing and planned target groups. 

For this reason, it can make sense to involve them in further decision-making processes. Perhaps through surveys from which they can choose from several logo design, fonts, and colors.  

Other options are the typical A/B test or a multivariate test. On the one hand, you get essential outside stimuli that have nothing to do with this company and the world of marketing.  

On the other hand, the new target group feels involved and involved right from the start. It is an instrument that should not be underestimated in the early retention of future customers.