6 Things to Consider in Designing Name Card Part One

In this digital era, companies are going paperless since everything is stored in a cloud server. A fax machine is no longer a necessity in the business world. Contracts are signed digitally. Nevertheless, printed name card still proves its relevancy even today. 

The reason why lies in its powerful function as a communication and marketing tool. As a communication tool, a name card can help you to communicate who you are and what you do. It is also an effective way to strike a conversation with someone at a networking event, a business duty, and other occasions.  

Meanwhile, as a marketing tool, a name card helps you to be on top of the mind of someone you give your card to. When you hand them your name card, it shows your sincerity and seriousness toward your business. And, a name card can travel miles after it landed on its first recipient. 

However, for a name card to work effectively in your favour, before printing name card, you need to pay a lot of attention to its design. A bad and cheap-looking name card can end up in a trash bin, while a professional-looking one can earn your card a “save” in someone’s wallet. 

In this article, we are going to show you 6 things to consider when you are designing a name card: 

1. Shape 

A rectangular card is the most common shape of a name card. If you want to stand out from other competitors, consider using uncommon shape for your cards. It would be even better if the shape is in line with your business. For example, you can choose a cupcake shape if you are a baker or choose a leaf shape if you are a florist. It will create a great impression on your existing or potential customers. 

2. Size 

If you want your name card to end up in someone’s wallet, opt for standard dimensions that can fit into a standard wallet. If it’s too small, it may get lost but if it’s too big it makes it hard to be stored by its recipient.