Content marketing is one of the important things in social media marketing. Anyone who has ever decided to open a business is well aware of that.

However, the latest statistics reveal that only 30% of B2B businesses believe their content marketing strategy is effective. There is an increasing amount of disappointment, not because it is less effective now, the reason is that people are not using it as they should do. 

Let’s dig in to see how we can give excellent content marketing that will get you even more leads!  

Create Your Content Production Plan 

Like any other aspect of our lives, we need to set a direction.    

A content plan consists of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging, to issuing flyer printing and white paper writing, are included in a content plan.

Your content plan will both align with your content levels and scale as you increase your content marketing budget. 

This part of the process includes determining which type of content to produce, (a blog, a webinar, a video, etc.) You'll also figure out how the content will be delivered, UX formats, and production dates.