Tips and Considerations When Choosing a Typeface Part One
Choosing a typeface for any design project can be stressful. Some designers default to using the same handful of fonts they’re comfortable with for every project.
Others spend hours trying to figure out the right typeface for the job without ever really feeling confident in their final choice. Not surprising considering there are more than half a million fonts in existence.
The right typeface can make a design, while the wrong one can definitely break it. Experimentation and practice are both important to mastering typeface selection.
But there are a few things designers can keep in mind to make typeface selection easier and more focused.
Every project has a mood. Whether that mood is formal or informal, fun or serious, modern or classic, or something else entirely. And like every project, every typeface has a mood.
It’s important for designers to consider the mood of the project and how the typefaces they’re considering reinforce or clash with that mood.
For example, using Comic Sans on a website for a law firm would clash. Something like Crimson Text or Helvetica would work much better on business card.
Not every typeface looks good at every weight and size. Display fonts that look amazing in larger sizes can become illegible at smaller sizes.
Typefaces that look great at small sizes in body text can sometimes look too plain or even boring when used at display sizes.
Some typefaces can look good at virtually any size, though. Designers should test fonts they’re considering at each size they may use those fonts to be sure they’re readable and don’t negatively impact UX.