Tips and Considerations When Choosing a Typeface Part Two
Fonts that are perfect for use on the web might not translate well to use in print, and vice versa. Fonts like Georgia that were designed specifically for readability on low-resolution screens aren’t as well-suited to print work as a font like Book Antiqua might be.
If a font will only be used for a single project, then it’s easy to determine whether print or screen functionality is most important.
But for fonts that might be used over multiple projects, designers should make sure the font will work in every medium in which it may be used.
There are four basic fonts styles: serif, sans serif, display, and script. Serif fonts are often viewed as more traditional and formal (though not all are). Sans serif typefaces can be seen as more modern and minimalist which can be used when designing a wedding invitation card.
Display fonts are unsuitable for use at small sizes, but their appearance varies widely. Script fonts resemble handwriting or calligraphy. Both script and display fonts are used primarily for short blocks of text or things like headlines and titles.
For readability, serif fonts were once viewed as more reader-friendly in print, while sans serif fonts as more reader-friendly on screen. But most modern typefaces in both styles can work well in either medium, especially with advances in screen resolutions.
Designers should consider whether they want to use display or script fonts for their headlines and titles, and decide whether serif or sans serif typefaces better suit their message and the project’s brand.
Deciding this narrows down the font choices for a designer, which can make settling on a final selection easier.