Tips on How to Create Brand Guidelines Part Three
In the section of "Design Elements" features all you need to know about it’s the visual elements. You may know what color your logo should be, but do you know how it’s going to look in different environments?
This section of your brand style guide ensures your logo is used in the way you intended. It also prevents mistakes, like stretching, altering, condensing or re-aligning that could send the wrong message.
Include all approved versions of your logo, describe when to use each one, and show visual examples to make it really clear.
- Size: List minimum size and proper proportions.
- Space: If a unique logo design requires a certain amount of white space around it, give clear instructions.
- Colors: Show variations (reversed, in color, black and white) and when to use them.
- Don’ts: It can be just as important to show how you don’t want your logo to be used.
In the slack brand guideline is a great example of what a brand guideline should look like, they also talk about how the illustrations, photography and videos should look like, alongside with the do's and don'ts of each one.
Make Your Brand a Consistent Experience
As we already discussed, consistency is critical if you want your brand to stick in consumers’ minds. Every little detail counts, from your primary color all the way down to the font you use in your company emails.
Brand guidelines are a great tool for laying all of these rules out and ensuring that they’re always followed. Guidelines are especially helpful if you partner with other businesses that will be using your visual brand elements, like in promotions and advertisements.
By proactively making sure that everyone is always on the same page, you’ll have greater control over your brand image. And as your business grows and matures, this will help to build a trustworthy and reliable experience for everyone who engages with it, which means more customers and more profits.
