Tips for Improving your Website's UX Design Part Two
2. Simple is Complex
For website layouts, simplicity implies eliminating unnecessary elements such as unnecessary colors, graphics, fonts, pages, etc. Note that you aim to make every visitor take a specific action. And to get what they are on the website for, they might have to search and scan the content. Therefore, it is vital to consider them in your designs, so you won't leave them to navigate a maze to find what they need.
3. Leverage the Whitespace
Here is one of the most straightforward approaches to improving your design. Even the slightest usage of whitespace will give your design a breathing space and a more polished look. You don't always have to use white as your design background color. However, you only need it in spaces between your website elements. It adds both simplicity and class to your website.
4. Feedback is Key
Every successful marketers and business create a channel to listen to what customers have to say; so, you should too. On your website, add a survey and quiz option that requests customers to rate their experience. Ask questions such as:
a. What do we do to enhance your experience?
b. What feature are you looking forward to?
c. Was your expectation met?
5. Content is King
The job description of a designer shouldn't end with perfect layouts; it should extend to UX writing. UX and user's perceptions are affected significantly by well-structured and engaging illustrations or texts. Therefore, ensure that you put in more effort into your content creation.
6. Page Loading Time
According to a recent survey, if your website takes over 3 seconds to load, 53% of users leave. Hence, ensure that website users can easily access your websites and achieve their primary goals without the need to wait.
7. Develop a Business Card
Having a good professional business card will help you gain trust from your potential client.