New Tools That Will Make Your YouTube Campaigns More Effective Part One

Like any good lover of marketing and new technologies, we know that the importance of YouTube as an advertising platform does not stop growing and growing.

Currently, this platform has more than one billion users (which would be equivalent to a third of all Internet users) who watch hundreds of millions of videos every day and generate billions of daily reproductions. 

This large amount of traffic makes YouTube the perfect platform for the leading brands that want to promote their products like customisable namecard or simply improve their image, attracted by the large mass of viewers that gather every day from totally different places, ages and situations. 

Today, the world is connected, and there are many moments of the day where we seek answers to questions, discover new things, make decisions, or simply seek entertainment.

In those moments, consumers' expectations are very high, and they want to find what they are looking for to suit them and at the perfect time.  

The brands that achieve success can offer an excellent experience to the consumer at the exact moment they are looking for it. With this intention, Google launched the "TrueView ads" tool five years ago, which gave users the option to skip or remove the ads.  

This was done hoping that users would stay to see those ads that they found relevant and excitingly attractive.

Now, Google surprises us with two new types of campaigns that will help us improve the results on this platform, "True View Cards" and "True View for Shopping."