New Tools That Will Make Your YouTube Campaigns More Effective Part Two

True View Cards - A New Vision of Live Interactivity 

Despite everything, one of the most frequent requests from advertisers was for interactivity in videos so that they would become more attractive, especially on mobile devices. 

This is where "True View Cards" comes in, allowing you to insert cards for True View in-stream, making the ad a more interactive experience for viewers.

In this way, it was launched on the platform to inform users and visitors about other videos more straightforwardly and seamlessly.

These "cards" allow you to share more information about a brand, videos and playlists and - soon - share the link of your website directly from the TrueView ad. 

TrueView for Shopping - Best For Ecommerce 

It does not matter if we will learn a recipe or learn to care for a focus. At some point in the day, we all watch videos to know how to do something.

Something that Google calls "micro-moments." These are times when we go to our phones, laptops or tablets to find information, learn more, make decisions or make purchases.  

This type of campaign allows us to connect those moments in which the person is informed so that it is easier for them to obtain quick information and do the final act that the advertiser is looking for, the purchase.

With this new campaign, the viewer can see the details and price of the products like interesting poster printing and images and can click to buy it directly, all from the video. 

Renowned brands, such as Sephora cosmetics and beauty, have already tested this tool, seeing very interesting results in their sales.