Digital marketing is indeed popular, but traditional marketing still finds its use in this technology era. 

If you are a small to medium business, it is good to also implement a traditional marketing strategy to strengthen the promotion of your new business. 

Surely, you want a low cost alternative that is effective. So, how about using a postcard? 

Postcard printing is still requested even by large companies, so why shouldn't you do the same?

Before you start printing your postcards, know that there are several different types of postcards that you can print. 

Let's get to know about them here. 

1. Regular Postcard 

The regular postcard is no different from the postcard that you often see. However, the design is slightly altered for the purpose of marketing. This type of postcard has an A6 size, more or less. So, it is quite small. 

What's tricky about this postcard is its size, undoubtedly. Since it's not very big, you only have a limited space for your marketing copy. So, it is very important to pay attention to what you convey with your postcard. Try to make it interesting but engaging as much as possible so that you can make the most of your postcard without making it look stuffed. 

2. Extra Large Postcard 

If you find it too hard to insert all the words that you need to deliver to your target audience with a regular sized postcard, then you should check out the extra large postcard. The size is a little bigger than the regular postcard so it can fit more words. The size of an extra large postcard is 5.5 inches x 8.5 inches which serves a little upgrade. With this size, have more space for more than just text. Maybe you can insert a bigger picture and make your postcard look more interesting. 

Also, make sure that you print your postcard in on heavy card stock for the best results and choose a finish that suits the design. 

3. Block Postcard 

The block postcard is for you who thinks that you need to convey even more than what you can fit in the large postcard. A block postcard can even fit multiple large sized photos that are of high quality. The size of this postcard is 6.125 inches x 8.25 inches, which offers a great size that truly stands out among other letters and postcards in the mail of your target audience. You can use the backside of this postcard to display a picture that corresponds to your key message in the postcard. Add some irresistible call to action sentence and also include your contact number and social media handle for better promotions. 

Those are the 3 types of postcards you can try out. At the early stage, you might have to go on a trial and error session for several times to make sure that you get it right. It is okay, take your time, make sure that you deliver the best quality postcard for your target customers.