When asked what services are included in social media, it might be easy for us to immediately mention some popular platforms such as Facebook, Twitter, Instagram, YouTube, or Pinterest. What may not widely know are the types of social media based on their usage design and function.

But, as a marketing practitioner, we need to know the different types of social media platforms to understand the basic functions of each channel, as a consideration, at least when we want to choose the right channel to carry out a marketing strategy in cyberspace. Here are 6 (six) types of social media: 

Blog 

Blogs can be briefly understood as personal journals on the internet, to share notes or views of users on various things. Users are commonly referred to as bloggers. Examples: WordPress, Blogspot, etc. 

For marketing, blogs can be used in Content Marketing activities, such as blogging, educating target markets about certain topics or the advantages of products or services offered, or strengthening SEO or brand relations with certain topics. 

Social Network 

A type of platform that focuses on building a network among its users to share messages, information, photos, or videos. The normal model of relations between users is in the form of friendship by adding or connecting each other. Examples: Facebook, LinkedIn, etc. 

For marketing, social networks can be used as content channels that contain various forms of information from brands; starting from education content, promotional offers like "buy 2 or more items to get a free customized self ink stamp", event information, to opening discussion topics with other users. 

Microblogging 

Even though their uses are similar, this type of media is more concise, so that it affects the flow of interactions that is faster than blogs. Example: Twitter, etc. 

In marketing activities, microblogging can be optimised as a channel to interact quickly with the target audience, to share brief important information to know by consumers or other users on the related channel. For example, being a channel for handling consumer or customer complaints or enquiries.