Typographical Design Elements for Web Design and Printing Part One
In typography, there are certain design elements of web design. These are typographical design elements for printing and web design. Typography enables you balance the visual integral of a design between the visuals and content. This post tells you the typographical design elements for web design and printing.
Leading refers to the space found between text lines, it is what web designers call line height. It got its name 'leading' from lead strips added between type lines for space. Without such space, it is difficult for viewers to follow and read a line down to another. Adding a lot of space makes it difficult to read large text. Standard leading is 120% of the font point size in print design. A good line height in web design should be about 120%. This percentage can be different slightly in web design and print. It is a percentage that varies according to the typeface you use, this can be descenders and ascenders of each letter form.
Kerning has to do with modifying the space between the characters. The aim of Kerning is to get more balanced type, making the wholesale, appearance between characters equal. It is relevant for large type and headers. Kerning functions when you avoid line breaks in design and they are not as relevant as paragraphs. Kerning is suitable for print designers since it is difficult to apply on the web. A tool like Kerning have help with it.
This is another element of typography. Hierarchy involves the use of heading tags. Hierarchy is not only about size, but it has to do with the relevant typographic elements that's relevant to one another. You can realise this with a different size, whitespace, contrasting colour and different typeface. You can begin a sketch for a good hierarchy where you map out elements. Find out what the viewers want to read first and make your focal point. Colour and contrast can be used in hierarchy.