Typography, which has been commonly encountered in graphic design services, is one of the main branches of graphic design and its area of use is very widespread. This technique, which we often see in the text content, images, and samples of the logo, can be defined as the integration of visual content of the information and emotions intended to be offered. To ensure text consistency and overall quality, typographic characteristics, often seen as minor and unimportant data, are actually critical. 

Typography, What is it? 

Typography is the writing technique produced by the use of letters, numbers, and symbols. It was called Typography in ancient Greek because of the combination of "typos" (form) and "graphia" (to write). 

To get the best productivity from a prepared script or visual content, typography approaches should be used. Typographers are considered people who have developed themselves in this area and know typography techniques and rules well. 

How is Typography Constructed? 

It is necessary to make selections following the general features of the visual material to be prepared by using the typography technique. For the main theme of the material you want to design; the font, text color, size, and general style should be suitable. 

It is important to create a layout according to the content of the topic to be clarified in the document when working typographically in plain text. For instance, to draw more interest, vivid color tones and animated fonts should be chosen for humorous text content. 

Classic fonts and black, which is also one of the classic font tones, may be preferred for corporate press releases. For logo design or other visual material (poster printing, flyer printing and banner printing etc) , just like text content, the colors and fonts compatible with the main theme should be chosen. To offer an example again, when doing typographical work on a poster designed for the advertising of a novel, the phrases in the document may be construed as a book page.