Rules in Typography 

Some principles should be followed to get effective results from typographic works in graphic design services. While these rules differ according to the material (flyer printing, small poster printing etc) to be published, when evaluating in plain text, you should normally pay attention to the following points. 

Pay attention to the font: pick the font ideally matched to the visual material you want to create. When you do this, be careful not to change the font size or width a lot. When you need to change the size, it's a smart idea to use a font similar to the font you prefer to use. 

Pay attention to the color of the text: use color tones representing the emotion to be conveyed to the consumer or user in compliance with the general sequence. For instance, striking, vivid color tones may be used for a fun design. Similarly, more classical, more severe shades of black and brown can be used for formal business work. If you want to compose parts that you want to highlight in a different color in the text, you can use at most 2 to 3 colors. 

Pay attention to the general composition: the layout is important for the comprehensibility of the text. The alignment of words, the arrangement of words, the spacing of columns, the sidebars are essential principles of typography. It is more acceptable to use a left-aligned writing style for long texts.

Try to avoid the use of too short or too long lines, depending on the content you are creating. Although too long lines are daunting, too short lines may be neglected by the reader.