One of the most significant and enjoyable aspects of graphic design is typography. Before you can completely build and extend your skill set, as in any skill or trade, you must first study basic rules and guidelines. Here are 20 of the most important typographic values, according to experts. 

i. Learn the Fundamentals: 

The first step toward more successful typography is to learn the intricacies of the craft. If you are unfamiliar with its ideals, you may believe that typography is a simple process. The reality is that it is very complicated because it is a mixture of art and science. 

A typeface's structure consists of basic terminology, precise proportions, and central criteria that should often be defined and taken into account. Breaking a rule, like breaking various design styles, is only possible if you know it by heart. And it's only permissible if you do it on purpose in order to construct something meaningful. 

ii. Understand the Concept: 

Kerning is the process of fine-tuning the space between characters in order to create a more seamless, cohesive pairing. It does not seem to be a big deal, but a good kerning job will make all the difference. Its primary aim is to ensure that the space between each character is aesthetically even in order to produce well-organized text. 

Furthermore, applications like Adobe Illustrator can only do so many to automatically correct the kerning errors. These errors are often subtle, particularly when dealing with long sentences or paragraphs. A poor kerning work, on the other hand, will immediately destroy the whole template for headlines or logos. 

iii. Keep An Eye Out For Font Contact: 

The method of selecting a typeface is far from random. Searching through your font catalogue to find a font you need seldom produces an effective end product. This is due to the psychology associated with those typefaces. When designing, you must ensure that your type connects with your target audience. This entails more than just ensuring that your copy is flawlessly written. It is also important to ensure that the font you use is appropriate for your industry. 

iv. Make Use of Grids: 

It cannot be overstated how important it is to consider and use a concept grid. Using a grid means that everything on the website is in relation to everything else, resulting in conceptual and visual unity. It's what gives everything a sense of unity and interconnectedness. However, you are not required to use grids any time you build anything. However, understanding how and why grids are used, particularly where typography is involved, would greatly help you. 

V. Introduce Visual Hierarchy Into the Design:  

Typographic hierarchy is how you emphasise the importance of some lines of form over others. As a consequence, you create and change the order in which the design's knowledge is received by the public. This is accomplished by directing their eye movement via a visual hierarchy. 

vi. Practise Wise Matching: 

By combining typefaces, you can make the style even more appealing. Using so many fonts at once, on the other hand, will make it into a diversion. Not to mention that using different fonts will make it difficult for the viewer to determine which elements of the template are the most relevant. 

In general, only three fonts can be used per design in a flyer printing: the heading, the subhead, and the body of the text. If the concept text is lengthy, you will be granted an exception. You may choose one or two more fonts in this example.