Ultimate Guide to Trademarking Your Logo Part One
Once you've chosen a logo for your brand, you'll want to ensure that you secure its trademark rights. Before discussing how to secure those rights, let's know what trademark and logo are.
A trademark refers to a distinctive symbol, word, phrase, or design adopted by a company to distinguish itself, its product, or services from others. Your trademark is your brand, and you can protect it by securing the relevant trademark rights. These rights prevent others from using the same or confusingly similar trademark.
A logo is a form of trademark that entails a design that companies or individuals generally place on products and printed materials related to the services offered such as company business card printing and flyers.
Now,here is a 3-step guide to trademarking your logo. Note that this article will use the U.S. as a case study; however, the processes are similar worldwide. Furthermore, if you find the processes intricate to follow, it would be best to consider hiring a graphic design service provider.
Before Securing Trademark Rights
Ideally, you'll want to ensure that the logo in question is available for you. That is, you'll want to confirm and guarantee that no one else is already using the logo. To achieve that, conduct a trademark search. This search will inform you whether another company is already using the same or an identical logo. You may be infringing their trademark if another company or individual is already using the logo, and you go ahead also to use it. You can conduct a trademark search using the U.S. Patent and Trademark Office's records on their website.