Understand the Fundamentals of Sticker Printing


You may be wondering how to print the highest quality full-colour stickers to please your clients if you're starting a sticker printing company or want to better the quality of the stickers you already print. Printing a full-colour sticker poses many challenges. Here are a few pointers on how to get around them and make the best stickers achievable.


1. CMYK Colour Process

To begin, it's critical to comprehend the CMYK colour process. Four primary ink colours are used to create different colours. Cyan, magenta, yellow, and black are the main colours. Thousands of colours may be created by mixing these colours. To produce a shade of orange, for example, you will need to print tiny dots of magenta, then dry the sticker sheets and replicate the procedure with yellow ink. Minor defects such as stripes and dots can be caused by this procedure, but they are typically undetectable to the naked eye. Certain colours, such as grey shades, can create more visible defects.


2. Consider Pantone

If your sticker style necessitates flawless colour replication, a custom Pantone (PMS) run might be the way to go. Pantone will achieve this by creating more accurate solid colours on stickers. With Pantone sticker printing, you will achieve the exact colour you want. Pantone processing is more expensive than CMYK processing because it is more precise. The cost of Pantone sticker printing varies based on the quantity and scale of the stickers, as well as other labour and extra costs. Offering this form of printing with a minimum order of 25.000 stickers and up is recommended.


3. Know the Right Colour Value

You must also be able to choose the appropriate colour values to improve the appearance of your stickers. The most difficult to match are lighter colour tones with minimal amounts of CMYK colours. This is particularly important to remember while making full-colour stickers. 10% of CMYK values can be lost on the computer. To ensure the maximum standard of the finished product, they must be maintained at either 0% or 10%.


This colour attribute must be added to black as well. With the correct colour qualities, black ink will also include the colours cyan, magenta, and cyan to some degree. The ultimate black is created by combining these colours.

100 per cent cyan, 85 per cent magenta, 85 per cent purple, and 100 per cent black is the best combination for creating the perfect black pigment.


Wide areas with a solid colour in the logo can be avoided if you choose a high-quality sticker. It's best to incorporate extra graphic elements and distress the background design in solid colour areas. To allow for subtle dithering, large solid colours should be split up into smaller areas. It would also improve the sticker's design and appearance.

To achieve the ideal result and accuracy of your stickers, you'll need a lot of practice and trial and error.


Keep these recommendations in mind as you continue to experiment with your sticker printing; you might even come up with some new ideas that fit your style and equipment.