Understanding Good Branding and Bad Branding


All businesses need proper branding. And when it comes to branding, you need to make sure that it is effective so that it brings all the benefits to your business.


In order to make it a good branding, your strategy needs to consists of certain elements or meet several standards. In this article, you will learn about the difference between good and bad branding as well as the important things about it.


What is Branding?

Before we delve further into good branding and bad branding, let's all agree on the definition of branding first so that we have the same perception about it.

To put it simply, branding is an effort to build a certain perception of your customer to your brand.

In order to do that, a business must create a logo, think of a name, make a slogan or tagline, and other things that help people identify the brand and understand the values that it offers.


Now that we understand what branding is, let's learn about how to do it right.


Difference Between Good Branding and Bad/Poor Branding

Even though making a logo is often understood as the entirety of branding, branding is more than just that. To make it a good branding, you need to make sure that these key qualities or elements are fulfilled.


1. Consistency

A brand should be consistent. Take a look at famous and strong brands out there. Surely you will see that they also try to be as consistent as possible throughout the years. This creates the impression of dependency, which can invoke trust in the hearts of people. This can also familiarize your brand with more and more people over time without fail, and they will have no difficulty in finding your product in the market no matter how long you have been there. This is because your brand is consistent. Poor brand, of course, tend to be inconsistent.


2. Uniqueness

Brand identity needs to be unique. This is the only way you can differentiate your brand or company from the others in the market. Aside from the visuals of the logo, you need to be unique in the value that you give to your customers as well. So, they know which product to go with if they want certain traits of values of the product they want.


3. Simplicity

A brand needs to communicate with the audience or customers, and it needs to communicate effectively. So, simplicity is an important key to good branding. If you make it too complicated in trying to be unique, then you won't make it after all. Make your brand message simple and easy to understand for everyone in order to be able to instantly grab their attention.


5. Story

Brand storytelling is a way of connecting with the consumers and make them relate to your values as well as mission. This creates a lasting bond and relationship with them for a long time and ensures loyal customers that can benefit your brand.