When it comes to designing, nothing can be more frustrating than pitching your visions to a client without using visual guides or aids. This usually happens at the design process's early stage when everything a client has to know is in thumbnails and conceptual notes. That is where the importance of mockups sets in. Mockups visually represent what the end product will be like.

For web designers, that means presenting a static image of what the fully designed webpage will look like with all its components functioning. You can view a product mockup as a high-fidelity visual representation of the product's appearance and functions.  

Mockups are not only applicable for website design; they serve a wide range of purposes. These purposes may include presenting the final draft for branding, product package designs, and more. Product designers adopt mockups to show how the finalized design will appear before making a big poster printing.  

However, note that the mockup is not the same as the wireframe. 

Mockup vs Wireframe

Usually, people confuse mockups with wireframes. Although this should not be the case because they are two vastly different concepts, surprisingly, that's the case.  

A wireframe is simply the framework or skeletal overview of what the product will be layout-wise. Simultaneously, a mockup provides individuals working on the product with an idea of what it will look like aesthetic-wise. Viewing these two concepts from the architectural and engineering perspective, wireframes are the products' blueprints, while mockups are scale models, showing what the final product will appear to be.