With the advancement and growth that the world is embracing, product production, service provision, and all the in-betweens that lead down to consumption have had to move with the times. Whether with information, technology, consumables, and the likes, consumers only want one thing: ease. By ease, it means ease of use, ease of access, ease of just being and living. 

Everyday life requires us to use several products at varying moments. Therefore, if a product or service does not cater to the desire for comfort that customers seek, then there is always room for the competition to win them countless times, which will lead to a loss for the business or company. 

To avoid losing customers and losing credibility trying to increase sales and growth, there is a need to focus on each customer's experience, which is where UX comes into play.  

UX is also known as user experience, and it has been in existence for a long time, except that it wasn't commonly known to be UX until technology began to blow up and the world saw a constant use of the terms UX and UI in the tech world. UI, known as user interface, describes the tools and visuals that lead up to the experience a customer has when using a product. UX searches for the user's pain points and moves to solve them by making the journey smooth.