The Essential Value of Visual Brand Identity Part Two

The Typography 

The point of typography in branding is making a written message look more aesthetic. Choosing a unique font with a certain size and color can be interesting, but make sure the message is readable. 

Selecting one or two types of font that you think are suitable. Once you have chosen it, stick to it, because even though it is a font, it still represents your brand. However, you may pick another complementary font as a variation. 

The Imagery 

Imagery in visual branding is shown in photo and video. When you create content to post or an advertisement to market your products or services, the quality of photo and video is very important. 

The quality here is about the theme you choose, the concept of delivering the brand's message, and definitely the content itself. Select what best represents your brand. 

These 4 elements have to be in harmony and complete each other. For example, you choose a cute logo, but the font brings gothic style, this kind of 'incompatibility' will ruin the impression you want to bring on the first place. Then you need to choose them wisely. 

The visual brand identity you choose needs to be precise in reflecting your company or your business. After finding out of the things mentioned above, creating compatible visual branding will not be that complicated. Just genuinely express your company's value in it.