The background of a website is an image (or colours, or design) that takes up the entire screen when users are on your website. It is also often this image that will leave a lasting impression in their minds, and that they will associate with your brand and your business. It is therefore important to choose it. The background image of your website will provide information about the history of your brand.

But if you're not careful with the image you select, you could be sending the wrong message to your audience. The clutter of your website is much like the outfit you would wear on a job interview or on a first date. Would you go for something formal and sophisticated, or fun and casual? 

It sounds simple, though, there is more to choosing the right background for your website than you might imagine. It’s not enough to just have a pretty and pleasing background image. Just like on a first date or job interview, you need to make sure that your image is aligned with your business history and that the person you are talking to has a good time with you. In addition, website backgrounds should provide a good user experience and be clear and readable, just like when you are reading an informative printed flyer.

The Basics of Website Backgrounds

Familiarize Yourself with the Two Types of Website Backgrounds 

- The Main Part 

This is the area that covers most of the screen. This is where you find illustrations, textures, entire images, and even colour gradients. But this part is very often all white. 

- The Contents 

Background content does not encompass the entire screen, but rather surrounds other sections, such as an image or text. It helps to create a visual structure and helps to highlight and separate the different parts of the site. 

Use the Header to Make It Stand Out 

The header is the top of your page. It allows you to show the personality of your website. This is a great place to use eye-catching elements, like illustrations or colours, without distracting from the main content below. 

Pay Attention to the Contrast 

Also be sure to take colour contrast into account. The wrong set of contrast can reduce the readability of your content. So be careful to check the contrast ratio. 

Add Graphic Elements 

The graphic elements will give your website a unique look and allow you to tell your brand story using only visual elements. However, make sure that the style of the graphic elements you use is consistent with the style of your brand in general, in order to provide a good brand experience for users. 

Bring Your Background to Life 

You can completely choose to keep a white background on your website, for a simple and timeless look. But still note that background images that contain a colour gradient, an entire image, or even a solid block of colour can have a huge impact.

Make sure that the image you are using is neither too light nor too dark, or that it doesn't have any areas darker than the rest, for example, that could distract from the content. Users should be able to read your content and discover what your business is all about without a hitch.