What Branding Means and How It Can Benefit Your Business


Almost everybody has heard about the term branding, which has become more and more popular these days. However, not everyone really understands its definition. 


Branding continues to be an important business activity that is integral to its success. Hence, whether you are starting a new company or a startup, you should certainly know what branding is.


And therefore, without further ado, let's dig into the concept of branding in this article. So, make sure that you read all the way until the end.


What Does Branding Mean?

The word "branding" has been known since 350 A.D. At first, branding derives from the ancient Norse word "brandr," which means "to burn."  The practice of ranchers labelling livestock like cows or even horses with a symbol or mark to indicate possession of the livestock is referred to as branding at the time.


Fast forward to the modern era, the meaning of branding has a little bit shifted, although not too far. It is now more than making a logo or showing ownership of a product like it used to be in the past.


When a consumer sees a logo or product, branding hoped to be able to generate a particular perception or eliciting a specific feeling from them.


Branding refers to the process of influencing a customer's view of your brand, product, or business. Sometimes, branding is even applicable to your self.

Your positive name will be difficult to create, let alone maintain, without proper branding, and it will be difficult to succeed in your business or career without it.


Why Branding is Important and Advantageous

1. Make a strong impression

You could stand out and distinguish yourself from the competition by making the most of branding. There is often rivalry with other brands in a market, and branding is a way to stand out and be preferred by the target buyers.


Branding will help you develop a distinctive value proposition and persuade consumers that you are better than the competition.


2. Make you a recognized brand

Brand awareness is enhanced by successful branding. Of course, winning from the competitors is unlikely until your name is known in the first place. There are several things to include when building brand identity, including the logo, website, and other brand properties that assist it in order to guarantee that you can be identified in the market when it is released.


3. Make you a consistent brand

It is important for the company to provide its consumers with a consistent brand experience.  When they first engage with your brand at a specific touchpoint, their next step of the journey in discovering the brand and product must be made as pleasant as possible in order for them to make a purchase. If they are satisfied, there is even a great chance that they will buy from you again.


4. Attract and retain loyal customers

As previously mentioned, branding has the potential to evoke various feelings and build a bond with consumers. Such feeling is essential for establishing a strong bond and emotional link with them so that they become loyal customers. When you have loyal customers, it will be easier for you to introduce new products or services in the future. Surely, they will be more interested and buy from you. They also tend to become more interested in your promotions, so it is going to be a cinch to reel them back in for more purchase.