What To Consider for Building an Online Branding Part One
Online branding is how you want your brand is perceived by your customer such as digital name card printing who searches for your company online. But what to consider to make it good?
#1 The Market Situation
Companies that in the past only focused on performance marketing and neglected branding will in the future have problems asserting themselves on the Internet. The air is getting thinner and thinner for pure performance optimizers. This is due both to the increased competitive pressure and know-how over the years and to growing resources.
Performance marketing is not sustainable and does not contribute to a company's brand in the long term. Branding, on the other hand, produces everlasting competitive edges:
A strong brand can lead to better conversion rates and conversion rates because there is greater trust in a well-known brand.
The greater trust can lead to better click rates in the search results, which positively affects Google's ranking.
Established brands lead to greater customer loyalty and loyalty, reflected in more returning visitors and customers.
The chance of links and social reactions is greater as strong digital brands are more likely to be linked and their content to be shared due to trustworthiness. This leads to greater reach and better rankings and makes content marketing, search engine optimization and public relations easier.
Brands whose domain has established themselves as an authority in one or more thematic areas are more likely to be found with content on Google.
Strong brands also benefit from better search engine advertising (SEA) click-through rates due to their popularity. This leads to better quality factors and falling click prices.
In most cases, the higher the share of brand traffic, the better the engagement key figures such as page views, length of stay, bounce rate, loyalty key figures such as the percentage of returning visitors and, above all, the completion rates.